Occurrences in terms are uses, in patterns they are not.
In this way we get unused-constructor warnings from modules like this

   module M( f, g, T ) where
     data T = T1 | T2 Bool

     f x = T2 x

     g T1 = True
     g (T2 x) = x

Here a T1 value cannot be constructed, so we can warn. The use
in a pattern doesn't count.  See Note [Patterns are not uses]
in RnPat.

Interestingly this change exposed three module in GHC itself
that had unused constructors, which I duly removed:
  * ghc/Main.hs
  * compiler/ghci/ByteCodeAsm
  * compiler/nativeGen/PPC/RegInfo
Their changes are in this patch.