There are two things here

* Use exprIsLiteral_maybe to "look through" a variable bound
  to a literal string.

* Add CONLIKE to the NOINLINE pragma for unpackCString# and
  unpackCStringUtf8#

See Trac #13317, Trac #10844, and
Note [exprIsConApp_maybe on literal strings] in CoreSubst

I did a nofib run and got essentially zero change except for one
2.2% improvement in allocation for 'pretty'.